Treatment - Truth or Dare, Tyla


Truth or Dare - Tyla

Rejoice Manyere

Concept Overview

as the young artist becomes more famous, her ex boyfriend tries to reconnect with her but is unsuccessful.

Narrative Outline

it opens with 'Tyla' walking through the city with her friends and laughing and talking, in between this i will have clips of them dancing in different locations. i also want to include some shots of unread messages and missed calls coming from the ex boyfriend, and continuing on with the dance clips. there will be a few shots of tyla dancing with the ex boyfriend aswell. shome shots of 'tyla' being approached by fans and papparazzi

Visual Style

Describe how it will look.

  • Overall aesthetic: afrosoul / hiphop aesthetic 


  • Camera style: handheld, steady wide shots 

  • Colour palette: warm tones (yellow/orange/brown)

  • Lighting: lowkey, natural

Sound Design

What we hear and why.

  • Music style: Afropop/amapiano

  • Diegetic sound (real-world sound): occasional talking/laughing

  • Non-diegetic sound (background music, effects): Music Track

Themes & Message

What deeper meaning is explored.

→ Main theme: “You used to treat me just like everyone. Now you care?” - she doesnt need a man, shes living her best life without him
→ What the audience should feel or question: he only wants her now because shes doing better than he is and hes jealous

Target Audience

Who it is for and why.

→ Age group: gen z, millenials
→ Interests: afropop, hiphop

Representation

How people or ideas are portrayed. 

→ Main character representation: woman
→ Social ideas shown: successful, talented, beautiful, carefree, confident

Inspiration

What influenced the project.

→ Visual inspiration: Tyla
→ Narrative inspiration: lyrics of the song

→ Genre influences: hiphop, amapiano





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