Branding Research
7 Artists who nailed their branding campaigns: 1 - Taylor Swift Swift then teased fans with images of a snake that flipped her previous bad press as a sneaky back-stabber into someone who was unapologetic, ruthless and inspiring. It’s certainly one way to reinvent yourself. Reinventing herself for each album release has become a mainstay for Swift 2 - The 1975 Samuel Burgess Johnson is responsible for most of their designs, which often include a rectangle surrounding their name across a multitude of their releases The shape has become synonymous with the group, with fans tattooing the shapes on their bodies and the band regularly using it for merchandise and tour imagery. 3 - Paramore Paramore’s 2017 release After Laughter completely reinvented the band’s image from pop-punk kids to a glossy, 80s-inspired group. Created by LA based designer Scott Cleary , After Laughter used bold duotones, clashing patterns, and zine sensibilities to completely transform P...
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